Every year I do my best to get to Exclusively Housewares Show because I get to find out what’s new in interiors for the following year.
It’s a great place to see what’s trending in homewares and discover what the predicted trends are for interiors.
There are usually four predicted future trends and this year was no different. So let’s have a look at each of them – and I’ve also highlighted a favourite item in my home that belongs to each of the trends. More of a confirmation to myself that I’m still up on interior trends and keeping up with the Jones! 😉
The Traveller
The Traveller trend is predicted to be new in interiors for 2020 and is described as conveying “a mature luxuriousness with an understated glamour that is controlled, ordered, stable, made to last, disciplined, precisely crafted and pristine. Art Deco influences are strong as we enter the roaring 2020s.”
Materials you’d expect to find in this interiors trend include dark wood, brass, plus velvets, dark marbles, faux tortoiseshell, Bakelite-like resins and fine grain leathers.
My ‘traveller’ homeware would probably have to be these stylish geometric mugs that I picked up in Sainsbury’s. I love their quirky design, with a nod towards the Art Deco era with its unique pattern. And better still, I remember that they were in the sale, so I bagged them for £2 a pop. I found a similar Geometric mug on Amazon for just over £3 which looks nice.

Satori
The Satori trend (a Japanese word that refers to the experience of seeing into one’s true nature) encourages consumers to find a natural rhythm and balance in their lives to cope with the complexities of modern life and the distractions of the online world. Try telling that to my 14-year old!
Given that this trend “aims to cope with the complexities of modern life,” I’m going to have to choose my glass teapot as my Satori trend. When I use it, it feels like I’m taking precious time out for myself and enjoying a bit of ‘me’ time – a great excuse to get away from the complexities of modern life!
Oh, and I won’t be looking at my phone when I’m sipping my green Jasmine Tea – instead I’ll be perusing a copy of some ‘relax’ or ‘mindfulness’ magazine. Think I’ve got this one sussed. There’s plenty of similar teapots out there including this gorgeous borosilicate glass teapot.

The Game Changer
This new interior trend suggests “a movement towards clean air, clean oceans, clean energy and clean living”. Now I’m all about clean living as a new lifestyle trend – not just a new interior trend, and it has been a bit of a game changer for me.
I like the fact that this new interiors trend is about reusing waste materials and recycled materials – and that the products featured address pollution and/or have an ecological agenda – something that is essential as consumers become more concerned about environmental damage, climate change and the impact we have on the planet!
I chose my collection of travel cups as my ‘game changer’. They’re from Rex London and I use them ALL.THE.TIME, but especially when I watch the kids at their swimming or karate classes.
It’s nice to know that I’m not contributing to paper waste with paper cups – and I love the fact that companies (such as Waitrose) are giving its customers free coffee when they bring in their own cups – if that’s not encouraging sustainability, I don’t know what is.
Fellowship
The final ‘what’s new in interiors for 2020’ is ‘Fellowship’ and, as the name suggests, this trend promotes the power of the collective; working together to carve out a better future.
At the show it was described as having “a global outlook; celebrating cultural diversity and placing ethics at the centre of decision-making. Collaboration and community are key. It is experimental, colourful and joyous; showcasing a cultural mix of patter and materials.”
What springs to mind when I think of this new interiors trend for 2020 is my trusty throw from Habitat. I love the global pattern and the fact that it’s bright and cheery.
I wrap myself up in it on the sofa while watching telly in the evening – it’s always draped over our sofa – and there’s room for two under it as it’s a very generous 150 X 170cm. They’ve got some great designs at Habitat for throws.
The goody bag
In the past I’ve highlighted the fabulous goods in the bags I’ve taken home – see this haul on YouTube for example. This year, perhaps due to Brexit who knows, the goody bags were a little thin on the ground, but there were still some fab finds.
Here’s what was in it (the main picture shows the products):
Walnut Scour Pads from Full Circle Home: I love the fact that they’re made of earth-friendly materials (walnut shells) and great that they’re dishwasher safe meaning that I can reuse them. I’ve found them on Amazon for just £3.28.
Mini Spoon from Dreamfarm: I remember getting this in the goody bag last year and it’s a great idea – a silicone spoon that measures, scrapes a jar clean and (for hygiene purposes) sits up off your bench. It’s a great kitchen gadget for the interiors queen who seems to have everything. You can buy them on Amazon from £5.61.
A hip flask from Be-Hip: What I love about this hip flask (apart from the design) is that with every purchase of this flask, the company provides two days of safe water for a person in need – now that’s giving back to the community! Oh and it’s BPA and phthalate free too. You can pick one up from £14.99.
Plastic straws from Sistema: I didn’t have the box as I ended up giving it to my business partner, Nicky, who joined me at the show, but I took a few straws from it to use for myself and the kids. We’d be using paper straws, but these plastic ones mean that I can reuse them again and again, reduce waste! Buy them from £3.49.
Cutlery set from Black & Burn: This came in a little carry case and is great for activities like camping and scout camps for my daughter. The cutlery is quality stainless steel and is BPA Free.
A microfibre cloth from Kochblume: If there was ever a microfibre cloths to rival all other microfibre cloths – this was it. And in exchange for the straws that I gave Nicky, she gave me this cloth. And I’m so glad she did. I’m huge on cleaning – and safe cleaning products and this cloth felt like it would do the whole house. It was thick – and therefore probably very durable – and just had a great quality feel to it. I’ve already used it a few times and I’m converted! Check it out for yourself.
A wooden spoon from T&C: The spoon was engraved with the words ‘Help make a wave of change’, a positive message that I saw was widespread in many companies’ message throughout the show. We use wooden spoons quite frequently in our household, so this will come in use!
A mug from Royal Doulton If there’s a brand that you associate with quality when it comes to tableware, it has to be Royal Doulton right? I can image that the queen sits there drinking from Royal Doulton mugs, but I have to say, the company has upped their game when it comes to their designs. The mug I found in my goody bag was very trendy indeed, so it’s definitely a keeper! It’s microwave and dishwasher safe too. I found the same one here for £12.
A cutlery set from Tramontina: You know when you get a cutlery set in a goody bag, it’s got to be a cut above the rest right? (sorry, couldn’t resist). And I was right – this posh two-piece set (a steak knife and steak fork) had a nice feel to it – weighty but not awkward to hold. Stainless steel (naturally) – and something you’d give to your mother-in-law when she comes over for Sunday lunch.
That pretty much wraps up my what’s new in interiors for 2020 post.
Underlining all the key trends was a shift towards eco-friendly and sustainability, and companies seem to have embraced this in their products over the last few years, which is great.
However, I’ve given this a bit of thought and I might start my own interiors trend in 2020. It would be called the ‘Me’ trend and would capture everything enriching, comforting and rewarding in people’s lives – from relaxing candles fragranced with scent that helps recreates memories, to new technology to make your life easier (a vacuum robot anyone?).
Who’s with me on my ‘me’ trend?!
A Pin For Your Interiors Board
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36 comments
Love those mugs! Very different
How brilliant is it that eco friendly products are making quite an impact. Finally! Sounds like some great trends are coming out, I love that even homewear goes in fashions
Yes! I’m delighted that brands are finally getting their act together and being more responsible when it comes to eco matters – thanks Kerry xx
I am loving the first set of cugs/mugs. They have an interesting shape.
It’s fantastic to hear that the traveller trend is going to be a big feature for 2020. I also love that eco issues are making an appearance, that’s something we are really passionate about at the moment so we will be keeping an eye on this
That’s great Zena – and I’ve also become much more conscious of taking part in sustainability and eco-friendly practices since the start of the year. Like you – a huge travel fan too so I’ll be making up for lost time next year!
I love those mugs, they would look fab in my kitchen!
The geometric design is very popular at the moment isn’t it?! It’s nice to see the design in lots of different products.
I am loving the idea of the traveller trend.
I love the travel cups, the designs are so eye-catching. I couldn’t be without mine and it’s great how places like Waitrose are encouraging people to use them more.
Have to agree with you Jennifer – I just wish all the supermarkets cottoned on the reusuable, eco-friendly products. I’m definitely making the most of mine too.
I have a cupboard full of travel cups now as we are making more of an effort to go plastic free
Us too – and fab idea Kara. I do need to have a bit of a clear out – every time I open the cupboard they all fall out!
I like this traveller trend as it encourages eco-friendliness. I think that saving the environment is really important. I need to use the travel cup more often too.
I think increasing numbers of us are being reminded of using our travel cups – and soon it will become a habit. I think coffee shops should offer a discount or incentive to customers that bring their own cup – now there’s an idea! 🙂
Love the sound of the game changer trend, perfect for me as I’m all about living as clean as possible and using recycled materials. Can’t believe I’ve never heard of walnut scour pads before, they sound amazing…..off to buy some, thank you!
It’s great what these companies are doing to be more sustainable isn’t it? They seem to be coming up with more innovative ideas all the time. Glad you like Elizabeth!
Ooh, I love everything featured in this post. I always take a travel cup out with me these days in a bid to try and cut down on the amount of waste I have 🙂
Louise x
That’s a fab idea Louise – I think more and more people are looking to do this too which is great. Plus as you know, there are some great designs out there.
This was so interesting Lauretta! As an ex-retail buyer, I miss being one step ahead on the upcoming trends, so I’ve really enjoyed reading this. Definitely going to look more into this Satori trend you’ve mentioned – that sounds very me. Glad you enjoyed yourself there too and thanks for sharing! x
I didn’t know you were an ex-retail buyer Alex – that sounds like my perfect job!! The Satori trend is gorgeous isn’t it?! I was up at the Dunelm and Wilko shows this week and they’ve got some amazing trends coming up for Xmas ….watch this space! x
This was so interest Lauretta! As an ex-retail buyer, I miss being one step ahead on the upcoming trends, so I’ve really enjoyed reading this. Definitely going to look more into this Satori trend you’ve mentioned – that sounds very me. Glad you enjoyed yourself there too and thanks for sharing! x
Ah thanks Alex – I didn’t realise you worked in retail – one of my dream jobs! Really glad you liked the post – it’s nice to know I’ve got some of the trends covered, but I like bits from each of them if I’m honest.
I have always wanted to go to a housewares show. Those coffee cups are great, I love the patterns.
I’m loving the sound of the ‘traveller’ trend, especially the Art Deco pieces!
I’m a huge fan of the art deco myself – and anything to do with traveller and travelling I’m always a fan!
I love your collection of travel mugs – aren’t Rex London great? I also really love that Habitat throw too!
It’s great to see a shift in homewares that are both practical but beautiful too.
The scourer pads sound great. Who’d have thought you could make them from walnut shells!
It’s very clever isn’t it – and a great eco idea!
Loving 2020 style – refresh and renew with eco friendly innovation
I am impressed with the 2020 interiors vision, the traveller is definitely more appealing to me
Yes, I think we all tend to lean towards one of the trends – but some of the influences from the others have really inspired me. It will be interesting to see how High Streets adapt to incorporate the upcoming trends into their shops.
I am eager to see too how high street shops adapt this into their branding and see if they will follow the trend.
I love the idea of the traveller style. Although I’m not sure my fiancé would be on board he is still firmly in the everything should be white phase!
Ah yes, the minimalist look – I always think it will never go out of fashion. And it’s great for using accessories with it as you can change them up and change up the mood of the room.