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Dani Fairhurst from Flourishing Freelancer

by LaurettaCWright
Dani Fairhurst From Flourishing Freelancer

Dani Fairhurst from Flourishing Freelancer takes her place ‘In the Blog Seat’ to share her blogging journey, inspirations and learning lessons…

Dani lives with her fiance and puppy (Sherlock) in Staffordshire and has been blogging at Flourishing Freelancer for just over five years. The blog focuses on blogging, freelancing and online business tips and in essence, helps people find their space online.

When she's not busy blogging, Dani enjoys exploring new places, drinking good coffee and spending time with her family…
What three things can’t you live without to help manage your blog – and why?

SmarterQueue – a social media scheduling tool that allows you to have evergreen content which is recycled. So when I publish a new post, I add my promotional tweets and Facebook posts to the evergreen section and they are recycled for me until the end of time!

Convertkit – this is what I use to manage my email list. It’s both super easy to use and very complex at the same time!! The level of control you have over your list is amazing and their rules, tags, segments and automations mean that there’s pretty much nothing that you can’t do. The form and landing page builder is also really easy to use and completely customisable with a tiny bit of CSS.

Google Drive – I save everything on Google Drive from draft posts to images. I also organise my blogging “stuff” on Google Drive too. My editorial calendar, finance tracker, calendar…pretty much everything, lives in my Google Drive so that I can access it no matter where I am.

Who is your ideal reader?

Anyone who want to start making money online really! My main focus is on bloggers and freelance writers but a lot of my tips apply to anyone with a website.

How did you first get into blogging?

I started a personal blog about 5 years ago to document a series of fundraising events that I was doing. I loved writing online so developed that blog into a lifestyle type of blog.

How did you choose the niche(s) that you have chosen to blog in?

When I started my personal blog, I had absolutely no idea what I was doing! I just kept reading more and more how-to posts and taking online courses. i started getting good traffic and engagement and eventually started making money from it too. One day decided that I wanted to share everything I had learned with others out there.

How do you manage time to run your blog efficiently?

I plan absolutely everything out. Every single element of blog is planned out and every minute of my day is scheduled to make sure I stay on track!

I use a combination of tools to help me. I have an editorial calendar in Google Sheets, checklists in Asana and my time planned out in my Google Calendar.

What strategies have worked well for you in getting more traffic to your blog?

Pinterest. Definitely Pinterest – it’s my number one source of traffic. After that is Facebook Groups. Networking in Facebook Groups has also lead to a lot of great connections with other bloggers too which have been beneficial to my blog growth more generally.

What blog achievement are you most proud of?

Being able to quit my full-time job. Last November I dropped down to part-time hours at my job and then by the end of December I went full-time with the blogs.

What are your blogging goals for the next 12 months?

To scale my income methods and make more money! At the moment I’m not quite making the same as my old job was paying (but I expected that and had some money saved). So to be able to get to a position where I’m earning the same or more would be amazing!

I’m also working on a new blog which I keep pushing to one side at the moment but I’d like to have that launched by the middle of this year.

What's the most challenging issue for you in your blogging journey so far?

I have shiny object syndrome! I keep thinking of new and amazing ideas that I want to try out and implement immediately. I get distracted so easily so things take me much, much longer to get done.

I also struggle with comparing myself to other bloggers a lot and feel like a failure when I read other people’s income reports and achievements. It’s a really tough one to overcome because I know I shouldn’t do it but sometimes it just happens, you know?

Do you have any favourite bloggers (and why)?

Oh gosh! I have lots! I love Zoe (of Zoe Linda), Krista (from Blog Beautifully) and Holly (from A Branch of Holly) for blogging and business tips.

When it comes to personal/lifestyle blogs I love Jemma (from Dorkface) and Vix (from Vix Meldrew) – these girls are hilarious and refreshingly honest.

What motivates you to keep your blog up and running?

Money! I have bills to pay! I think when your blog is your source of income, money is an obvious motivator. But besides that, my main motivation is that I really enjoy doing it. I don’t have that Sunday night dread or that feeling when you don’t want to go to work in the morning.

That and the fact that I know how it feels when you’re just starting out on your online journey so I like to think that I’m helping people who are in the position that I was 5 years ago.

Dani Fairhurst Flourishing Freelancer

Is blogging your profession or just a hobby?

Profession. I actually have a couple of blogs/businesses. Flourishing Freelancer is my second biggest source of income. I also offer VA, Social Media Management and content creation services from my site called Dani Fairhurst (original, right?) which is my biggest source of income.

I make a tiny bit of money from my personal blog through ads and affiliate links but not huge amounts.

I’m also working on a fourth blog at the moment which I’m hoping to monetise. This one will be in the wedding niche because it’s such a big interest of mine!

Where do you hope your blog will take you?

That’s a tough question and one that I’ve actually been thinking about a lot over recent weeks.

Originally, I had wanted the digital nomad lifestyle and wanted my blog to give me the freedom to travel. But more recently I’ve been thinking about buying a home and starting a family. So I guess I’d have to say I hope for a stable income that will allow me to spend time with, and support my family.

Do you monetise your blog – and if so, if what ways?

Yes, I do. I have multiple income streams from Flourishing Freelancer including ads, affiliate links and courses/info products.

Where do you get your inspiration for your blog posts?

A lot of my posts are based on questions I get asked from other bloggers. If I know that my audience are struggling with a particular topic that I’ve got experience in, I write a post about it.

What’s the best thing a blogger can give to their readers?

What they want. Listen to your readers and what they are asking for and then deliver on that.

What’s the biggest mistake that you’ve made in blogging so far?

Not prioritising. I’ve spent (wasted) a lot of time focusing on the wrong things.

In the early days I spent huge amounts of time and money on courses but didn’t dedicate enough time to fully implementing the strategies I learned. I also spent lots of time on small things like changing my theme and website layout (which was fine) rather than spending time on creating high-quality content for my readers.

What do you love most about blogging and how long do you spend blogging in a typical week?

My favourite thing about blogging has to be the people. I’ve met some really great people through blogging.

I spend pretty much all of my time on blogging in one way or another. My day typically starts between 4.30 and 5.00 am (we have a puppy who is up at that time otherwise it would be much later) and I work right through until about 10.30 pm.

I don’t work solidly for all of that time, I take breaks to walk the dog, have meals with my family, go to the gym etc. but one of the benefits of being self-employed is that I can just make time for these things whenever I want to.

If someone was interested in starting a blog, what one piece of advice would you offer him or her?
Just do it! Don’t overthink things.

Whilst it’s great to spend a bit of time deciding on a platform and a host and choosing the right name and branding, don’t stress about getting every little detail “perfect” – trust me, there’s no such thing! No matter how long you spend on it, you’ll always find things that you want to change!

The nitty gritty…

What is your favourite blog post you’ve written and why? 
I think my favourite post is “How to Make Money Using Affiliate Links on Pinterest”.

I really liked writing this one and was super proud of it when it was done (it’s over 3,000 words long!) But figuring out how to make money easily on Pinterest was a big “ah-ha” moment for me in my blogging journey so being able to share this with other people felt like a really valuable thing to do.

What type of blog post do you most enjoy writing? 
Almost all of my posts on Flourishing Freelancer are tutorials but I do really love writing personal posts on my other site.

Do you vlog?
I don’t but I’ve actually just invested in a webcam and mic with the intention of starting a YouTube Channel for my personal blog.

Do you regularly collaborate with brands? 
I don’t actually. I generally use affiliate programmes for products and services that I use and love.

You might also like…


Whatlauraloves 18th March 2018 - 5:30 pm

Oh wow what an inspiring girl boss! I’d love to read your wedding blog when you launch it Dani xxx

Joanna 18th March 2018 - 12:20 pm

What an interesting interview. I do love using Google Drive as well, it is such a useful tool and does save a lot of time. Plus, you can never loose your files.

LaurettaCWright 18th March 2018 - 5:57 pm

I can’t say I’ve tried Google Drive myself, but I like the idea of not being able to lose files.

Nichola - Globalmouse 17th March 2018 - 7:48 pm

Aw I love this, it’s so interesting and inspiring to read what others are doing. This has also made me think I need to plan my day out more as this is something I’m really bad at!

LaurettaCWright 18th March 2018 - 7:58 am

Yes organisation and focus are the buzz words at the mo aren’t they?

Laura H 17th March 2018 - 5:54 pm

This is super helpful! I’m off to check out SmarterQueue and will look into using Google Drive as my main organising tool.

LaurettaCWright 18th March 2018 - 7:59 am

Glad you liked Dani’s interview Laura – thanks!

Melanie 17th March 2018 - 8:08 am

I love a good get to know someone post and even better when it is another blogger – great read x

LaurettaCWright 18th March 2018 - 7:59 am

Thanks Melanie!

Nicolette Lafonseca 16th March 2018 - 10:10 pm

Great interview I feel smarter queue might change my life I have been using buffer

LaurettaCWright 18th March 2018 - 8:00 am

I think Smarter Queue might see a few more hits soon! 🙂

Nayna Kanabar 16th March 2018 - 8:34 pm

A lovely post and very inspiring.I love the sound of smarter queue, it sounds very useful, will definitely check it out , it would be useful for me,

LaurettaCWright 18th March 2018 - 8:02 am

Good to hear – thanks Nayna!

Nayna Kanabar 16th March 2018 - 8:31 pm

A lovely post and very inspiring.I love the sound of smarter queue, it sounds very useful, will fefinitely check it out.

Kara 16th March 2018 - 8:18 pm

I love the idea of SmarterQueue, it sounds like a great tool and I am heading off to check it out

LaurettaCWright 18th March 2018 - 8:08 am

Good luck Kara! 🙂

Baby Isabella 16th March 2018 - 6:51 pm

This is fascinating finding out about how another blogger works, my mummy is awful with her time keeping and works full time alongside our blog, so squeezes it in whenever she can! She’s pick up some tips today x

LaurettaCWright 18th March 2018 - 8:05 am

I’ve picked up some handy tips myself – we can all learn from each other can’t we?

Jacqueline 16th March 2018 - 6:14 pm

Great blog post! I really like reading about fellow bloggers and their accomplishments. Blogging is such a lonely place to operate in. It’s always great to hear your success.
Jacqueline recently posted…Recycled Textiles Collection: Dana CohenMy Profile

LaurettaCWright 18th March 2018 - 8:03 am

Yes I agree – it’s great to discover new people isn’t it? I’m hoping for some more blogger collaborations this year – spread my blog circle a bit!

Rachel Evans 16th March 2018 - 5:51 pm

Thanks for the interview Lauretta and Dani. It’s so interesting to hear from someone who has made the step and become a full time blogger. I hope to do that soon!

LaurettaCWright 18th March 2018 - 8:03 am

Thanks Rachel – stick at it and I’m sure you’ll get there.

emma white 16th March 2018 - 5:10 pm

oh I love these type of posts as you get to learn about the blogger behind the blog and also it introduces you to new blogs to read

LaurettaCWright 18th March 2018 - 8:04 am

Dani’s great at being able to help those looking to boost their income – so definitely worth a read! Thanks Emma.

MELANIE EDJOURIAN 16th March 2018 - 12:03 pm

I still haven’t looked into monetising my blog although I probably should. Convertkit sounds like it would be very useful to me too.

LaurettaCWright 16th March 2018 - 3:25 pm

Yes I’m toying with the idea of Covertkit too – have heard lots of good things!

Rhian Westbury 16th March 2018 - 10:02 am

I’ve seen quite a few people talk about smarterqueue recently and I need to look into it as I do use a plugin currently but it doesn’t recycle the text of a tweet just the promo x

LaurettaCWright 16th March 2018 - 3:24 pm

I use Social Jukebox which I think is similar but it’s super to learn about what’s out there. Thanks Rhian!

Msddah 16th March 2018 - 2:21 am

Such a great interview. I like that she is down to earth and refreshing! Thanks for sharing!

LaurettaCWright 16th March 2018 - 3:26 pm

You’re very welcome – thanks for reading! 🙂

Sarah Bailey 15th March 2018 - 11:33 pm

I love this how awesome is it to hear how another blogger works, I am going to have to check out smartqueue I’ve just started using something similar but I’m all for trying different ones.

LaurettaCWright 16th March 2018 - 3:25 pm

It’s great to hear what has worked for other bloggers isn’t it?

Samantha Donnelly 15th March 2018 - 11:15 pm

What a great interview and what a busy lady, I know I also run a home and family but one blog keeps me busy. I am going to look into the SmarterQue and Convertkit as well as not heard of these before.

LaurettaCWright 16th March 2018 - 3:23 pm

Thanks Sam – best of luck!


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