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59 YouTube Hacks You REALLY Shouldn’t Ignore

by LaurettaCWright
Want to know how to grow your YouTube channel? Here's 59 YouTube Hacks You Need To Know!

Earlier this month I was lucky enough to spend a day at YouTube Space London to pick up some key YouTube hacks to help grow my channel.

Attendees – mostly parent vloggers as it was organised through BritMums – were offered presentations from YouTube staff and loads of advice on growing our channels – from what to put in our headlines, to how long our videos should be and everything in between.

It was a really productive day – and I’m going to share the 59 YouTube hacks I learned to give other vloggers a head start in growing their channel!

Let’s dive straight in!

  1. The one common denominator of successful YouTubers is conversation – and the ability to connect with their viewers.
  2. Find your comfort zone. If this means you vlog from your bed without any makeup on – do it. Be authentic.
  3. Get prepared. Charge your phone/camera the night before so it won’t run out of battery mid-vlog!
  4. If you’re doing a sit-down video, research what you want to talk about and think ahead about your location, background and lighting.
  5. If you’ve got a few hours to spare, block film your vlogs. You can change outfits to make it look like it’s a different day!
  6. Don’t overplan – there’s nothing worse than a vlogger who reads from a script (or their conversation seems scripted). At most – make a few bullet points as conversation prompts.
  7. Find your niche! You will engage better with others if you stick to vlogging about one or two things.
  8. Be smart – think about editing and how you can make editing interesting.
  9. Put effort into your thumbnails – it’s the first thing that attracts viewers.
  10. The first three words of your title are the most important. Use them wisely.
  11. You should include the title of your YouTube video in your description.
  12. Other things that you should include in your description are your blog website, along with your social media links.
  13. Be realistic. Vlogging is time-consuming so think about what is sustainable in terms of your output.
  14. Vlogging needs to be consistent, so don’t make big promises that you can’t deliver. It’s better to say tell your viewers you’ll do one video a month and stick to it, than two videos a week and not stick to the schedule.
  15. There are 3 types of content on YouTube:Hero content – this is pushed out rarely but attracts the highest numbers of views. Use this to document big events!Hub content – this is regularly scheduled content.Help content – are usually shorter videos and are quicker to make. They typically cover help topics that people will be searching for.
  1. Experiment! Use poll cards, make YouTube Live videos, get involved with challenges (e.g. vlogmas) and use tags!
  2. Think big! You can make money through ads and merchandising, or you can look at doing crowd funding for projects and branded content.
  3. Drink some coffee! You need to keep your energy levels up when vlogging. In fact, you need to increase your energy & enthusiasm levels when you’re vlogging.
  4. Hit record! Stop procrastinating and just hit that record button. Like most things in life, filming will become easier the more you do it.
  5. Consistency and patience are the two key words when it comes to growing your YouTube channel.
  6. Put in your channel banner when you regularly upload (the day and time), so people know when to expect your video!
  7. Look at what works in terms of the related content you’re looking to push out and do more of it.
  8. Check out Google Trends for getting ideas on what to vlog about!
  9. Create different playlists for your videos depending on what you vlog about.
  10. The algorithm of YouTube follows the audience, so look at your audience retention report for each video and see what held people’s interest!
  11. In the analytics section, the ‘Watch time’ (shown in minutes) is THE most important metric for your YouTube videos as it’s the most accurate metric.
  12. Making longer videos may increase the ‘watch time’ of your videos – but ONLY if they are interesting!
  13. Think about what content people would search for on YouTube in terms of help videos.

    Want to know how to grow your YouTube channel? Here's 59 YouTube Hacks You Need To Know!

  14. Make sure you utilise YouTube analytics – it’s your control panel and you can use it to uncover actionable insights! You can get answers to questions such as ‘How Is my channel doing?’ and ‘What Are My Top Videos?’ to ‘Who am I reaching?’ and ‘How are people finding me?’.
  15. To get the answer to ‘How is my channel doing?’, you need to look at your overview report. It shows important data such as engagement, number of subscribers and watch time, so you’ll be able to spot the main trends occurring on your channel.
  16. Look for notable spikes in your overview report: these are when people are most engaged and you can search using videos made in the last week, the last month etc…
  17. It is normal for your view duration to fluctuate, but if it’s down by 20% or more you need to investigate why.
  18. If you want to find out what your top videos are, look at the ‘Watch time’ report. It’s more important than views because it shows how engaged people are with your videos. Check out which videos drive the most watch time – and do more of them!
  19. On your analytics, you are able to make groups for the different type of content you create and see how they are doing. A group is private and only be seen by you – not your viewers.
  20. It’s also a good idea to compare your watch time against your upload schedule.
  21. Ask viewers to share your videos – and share them yourself across social media.
  22. Ask questions to your viewers in your videos to stimulate engagement.
  23. Aim to have (and stick to) a regular upload schedule. – and try to have a call to action if possible.
  24. In terms of who your videos are reaching, look at the demographics report. You can analyse different groups and types of videos. Think about the different types of audience you are not reaching – and how you can start to attract them.
  25. If you’re interested in how your viewers are finding you, take a look at the traffic sources report. Are you reliant on a single traffic source? Work on strengthening weaker sources e.g. use better metadata!
  26. Still on traffic – the more you spread the risk of the traffic sources, the better! E.g. aim for 20% in each area – spread it out between things like social media, SEO, a blog, external sites such as Stumble Upon etc..
  27. It is healthy to have a YouTube channel that attracts both new and repeat/loyal visitors.
  28. Look at your search times to determine the top keywords people are using to find your videos.
  29. Give new watchers a reason they should subscribe to you.
  30. You can download the Creator Studio for YouTube app on your phone to monitor your channel on the go. Note that it’s not as detailed as analytics on your desktop though.
  31. Experiment with different times at posting your videos to discover when the best time is. Compare the watch times and views to help find out the best times.
  32. To find out great keywords to use in your videos, start typing in the search box – YouTube automatically generates the keywords that are commonly searched. But make sure you are logged out of YouTube first otherwise it will search for keywords based on your search history.
  33. The first three words of your title are the most important so don’t waste them – try and get a keyword or two in there!
  34. Make sure you use the keywords in your description – the preview only lets viewers see the first two lines when they see your thumbnail – so make the first two lines count!
  35. Don’t try to copy other people – try to stay innovative.
  36. Ask yourself what you would watch and what trends you would search – and then make your own video based on these search terms.
  37. Think about putting a twist on trends so that you stand out.
  38. The first 24 hours of uploading your video are key in terms of metadata – so as soon as you publish you need to start promoting the video and getting eyes on it.
  39. Personalise your channel and videos by installing end screens – and link the end screens to your most popular videos.
  40. One of the best ways of getting people to keep coming back to view your channel is to have a series of videos that link together – a natural story if you like. i.e. find out what happens in the next video…
  41. Intros and outros are a great way of branding and having a memorable visual.
  42. You could start your video with a preview of the most impressive thing in your video to get people excited and wanting to watch more.
  43. Try to have some sort of ritual for your video – e.g, the thing that you say at the start of every video or when you say goodbye.
  44. It’s not bad for you to leave videos on your YouTube channel that are not performing well.

My special bonus tip is to enjoy what you do and have fun! If you’re not enjoying your content or are comfortable then people will pick up on it.

And some bonus fun facts: Did you know…

  • About 1 billion people visit YouTube every month!
  • Around 9 billion hours of content are watched on YouTube every month!
  • There are nine YouTube spaces in the world – soon to be ten with a Dubai launch
  • Every minute, 400 hours of content is uploaded to YouTube!
  • The first YouTube video was uploaded in 2005
  • YouTube does not recognize upper/lower case in titles

If you’ve enjoyed this and found it useful then I’d love for you to return the favour and subscribe to my YouTube channel, Home and Horizon.

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A Pin For Your Blogging/Vlogging BoardWant to know how to grow your YouTube channel? Here's 59 YouTube Hacks You Need To Know!

36 comments

Cal at Family Makes 24th March 2018 - 7:33 pm

Oh my, I’m so sorry I missed this fabulous post! I’ve been quiet on the blogging front of late, but have been trying to keep up with social media and YouTube. These tips are just amazing. I’m pinning them for future reference too!

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LaurettaCWright 24th March 2018 - 10:10 pm

Thanks Carol! Glad you liked it and hopefully picked up some fab tips xxxx

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ZARA 28th January 2018 - 12:48 pm

This was a very interesting and handy post so thanks for that! I love your confidence so much and you inspire me a lot! 🙂

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LaurettaCWright 28th January 2018 - 7:37 pm

Ah that’s lovely to hear – and made my day…thank you Zara!

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Stevie 23rd January 2018 - 12:03 pm

You’ve put together some very good tips.

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LaurettaCWright 23rd January 2018 - 2:49 pm

Cheers Stevie – hope you found them useful!

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Jen 16th December 2017 - 10:34 am

I do like watching a good Youtube video, and know the difference between one that keeps my attention and one that has me trying to fast forward and getting frustrated and swtiching off. I’ve barely done any videos for Youtube myself, and that is more to do with my own confidence. I absolutely hate seeing myself on camera. Your guide is really lovely though and maybe one day I will get round to making more videos. Especially as I’d like to get back in to children’s crafting and it would be ideal to use videos for that.

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LaurettaCWright 19th December 2017 - 1:40 pm

Oooh yes – I think crafting videos are really quite popular on YouTube – you should give it a go Jen!

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Taylor Smart 6th December 2017 - 10:23 am

i’ve always been to scared to move to vlogging because im camera shy! but you make it sound so easy!

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LaurettaCWright 6th December 2017 - 10:55 am

Best advice? Done is better than perfect – i’m sure you’d be great!

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Kaylea frost 6th December 2017 - 6:46 am

Ooh these are ace. I’ve been thinking of starting a vlog so going to take these tips on board! Thanks x

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LaurettaCWright 6th December 2017 - 10:55 am

Best of luck Kaylea – you can do it!

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Laura 6th December 2017 - 12:22 am

This is such a great list Lauretta and going to bookmark it as I missed some of the start of the YouTube day as well as having this as a reminder of everything they discussed. Was lovely to meet you btw

Laura x

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LaurettaCWright 6th December 2017 - 6:21 am

Ah thanks Laura – glad it helps. Wish we had got round to chatting…hopefully next time.

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Katrina 5th December 2017 - 10:44 pm

I am a massive YouTube watching addict but I would never do it myself

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LaurettaCWright 5th December 2017 - 10:57 pm

It’s not as bad as it loos, trust me!

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kirsty 5th December 2017 - 1:14 pm

I can’t say I am big youtube fan if i’m being honest but I love the handiness of this post and the information you’ve provide.I am sure it will be great for vloggers.

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LaurettaCWright 5th December 2017 - 5:42 pm

Thanks Kirsty, that’s very kind.

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Emily Leary 5th December 2017 - 11:56 am

There are some really useful tips here perfect for anyone looking to start up/grow a YouTube channel. Thanks so much for sharing!

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LaurettaCWright 5th December 2017 - 5:43 pm

Glad you like them Emily – and thanks!

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five little doves 5th December 2017 - 10:41 am

Amazing tips! Ive been building up the confidence to do you tube and this is going to be so helpful to me when I finally do!

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LaurettaCWright 5th December 2017 - 11:39 am

you should give it a go – it’s not as bad as you think!

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Patrick 4th December 2017 - 10:16 pm

I’m thinking of doing more YouTube videos in the next year,once I clean up my messy den and I’ll come back to revisit this!

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LaurettaCWright 4th December 2017 - 10:18 pm

Best of luck Patrick!

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Jazmin Williams 4th December 2017 - 3:57 pm

This is so amazing! So useful, I’m saving this 🙂

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LaurettaCWright 4th December 2017 - 9:32 pm

Thanks Jazmin – glad you like it and it’s useful.

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Sandhya Hariharan 4th December 2017 - 1:01 pm

I haven’t moved to video’s yet.. but your post is going to be an icebreaker for me!!!

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LaurettaCWright 4th December 2017 - 1:38 pm

GLAD to hear it Sandhya!

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Hannah 4th December 2017 - 9:25 am

For vloggers these are some great tips. I havent moved over to video yet

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LaurettaCWright 4th December 2017 - 10:07 pm

You know where to come of you do! 🙂

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Melanie 4th December 2017 - 3:35 am

These are top tips. I know blogging is deffo not for me I’m deffo more of a background blogger lol x

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LaurettaCWright 4th December 2017 - 7:32 am

That’s great that you know where you want to go with it.

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Nina 4th December 2017 - 12:44 am

I love this post! This really helped me with planning my channel which I hope to launch within the next year (fingers crossed) thanks for sharing all of these tips! x

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LaurettaCWright 4th December 2017 - 7:35 am

Super – really pleased it will help with your soon-to-launch channel!

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Kayleigh McManus 3rd December 2017 - 11:16 pm

This was such a nice read. I wish i had the confidence to do vlogs! x

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LaurettaCWright 3rd December 2017 - 11:57 pm

Hopefully you’ll get the confidence one day – it’s not as bad as it seems!

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