If you’ve popped into your local Sainsbury’s lately, you might have noticed new home products gracing the shelves.

Well, we’ve got news for you. This supermarket giant isn’t silly; it knows the up and coming trends for homeware and décor in 2017 and has jumped on the bandwagon to capitalise on demand.

The good news for us consumers is that we can have on-trend interiors for less – exactly what I’ve been hankering after (and chatting about) for years!

Late last year I was invited to an exclusive blogger event. The ‘Sainsbury’s spring/summer 2017 collection preview’ in London to see what new products are launching this spring and summer, with the first phase of its product launches now starting to appear in stores nationwide. And they don’t disappoint.

So let’s have a look what’s new for this year.

Overall there are six new design themes:

Restoration 

 

Restoration is inspired by the rise of the hipster and the edgy industrial aesthetics of South London – from Brick Lane to Borough Market.

Pops of pillar box red complement the monochrome tones and graphic prints for the home collection, as well as a comprehensive range of stationery.

Woven checks and stripes soften a bedroom look, while layering throws and cushions, with mix and match patterns, perfect this contemporary style. Utility and cookshop essentials are also available’ for the bathroom and kitchen using hard working materials such as enamel, aluminium and oak.

As an example, this Bulldog Lampcosts £28.

Shore 

 

Shore encompasses the seaside lifestyle with organic forms, tactile textures and a nautical colour palette of blues and coral.

Designed exclusively by the in-house team at Sainsbury’s, patterns and characters that are synonymous with the coast are seen across home accessories, tableware, bathroom, bedding and cookshop.

This Solar Fisherman White Lantern costs £16.

Butterfly House 

 

Butterfly House exudes sophisticated glamour, inspired by the world of fashion.

Opulent colours of gold, deep purples and blues adorn textiles, home accessories, tableware and stationery.

Vibrant watercolour florals and elegant butterflies are digitally printed and embroidered onto bedding and cushions using luxurious velvets and cotton sateen.

As an example, this Large Lily Candle costs £16.

 

Ethereal 

 

Tipped to be one of the more popular ranges by one of the staff I spoke to at the blogger event, the Ethereal collection mixes Scandinavian mark making and mid-century patterns with paste
l hues across the home ranges.

The collection uses premium materials such as marble and brass that bring sophistication to the home as well as desk accessories and stationery products. And we all like a bit of stationery don’t we?

Tactile textures and a mix of patterns are used for tableware and texture is also key for the bedroom, with quilted throws and embroidered cushions.

This Raw Base Cereal Bowl costs £3.50.

Everyday Luxury 

 

Design led products is at the heart of the Everyday Luxury offering – from bedding to tableware and bathroom, delivering high quality finishes, sumptuous silky soft fabrics and elegant design suitable for everyday use.

New designs include the exclusive collection of faux florals with Jane Packer which complements the Everyday Luxury look, as does a range of own-brand home fragrance.

This Jane Packer Succulent in a White Geo Pot costs £8.

 

Hinterland 

Warm earthy tones or mustard yellows, tan leather and tribal red are the backdrop for mixed Sgraffito patterns that feature across textiles and home accessories in this theme.

Natural materials such as terracotta, carved mango wood and brass complement the trend, while playful giraffe accessories and chevron prints create an authentic African setting.

This Hinterland Round Platter costs just £8.

So, it’s a big high five to Sainsbury’s for getting these current and emerging home trends spot on.

And if their spring and summer collection is anything to go by, they’ll be rocking the look for autumn and winter.

In the meantime, and with something to suit everyone’s taste, hop on down to Sainsbury’s to check out the new ranges.

I say this with a word of warning: visit after payday as you might find it almost impossible to leave empty-handed.

Watch the video plus my interview with a Junior Buyer for Sainsbury’s