My full time job is working on a weekly travel trade magazine, based in London. The magazine is distributed to travel agencies across the UK, those who work from home – known as homeworkers in the industry – and the bigwigs (heads of companies in the travel industry) including operators, hoteliers, cruise lines, tourist offices and airlines.
In my many years of working in the industry I’ve finally come to realise just how much hard work travel agents put into their jobs.
I’m not just talking about the different reservations systems they have to learn and the incredible lengths they go to ensure their clients’ holidays are perfect.
There are also the external factors affecting their jobs – keeping an eye on the FCO advice and knowing which destinations are no-go areas, dealing with emergencies (and not just the every day kind) and of course the product knowledge that travel agents go out of their way to acquire – all in the name of providing a better service to consumers.
Travel agents provide a personalised, customised holiday and help eliminate all the hassle and stress of planning every detail.
This is particularly important if you’ve got certain requirements or want to put together a tailor-made itinerary – or even if you’re looking to venture off-the-beaten-track.
Agents have contacts – and we all know that knowledge is power – the power to help you achieve your travel goals.
I’m also aware of the many frustrations travel agents feel – being undercut by operators who sell direct to consumers at a cheaper price, or by consumers themselves who use agents to gather knowledge about a destination (or scoop up brochures) and then go online to book – with someone else!
So, when it comes to agents, I’m all up for promoting the fabulous job that they do. Fortunately, I’m not alone.
CLIA (Cruise Lines International Association) recently highlighted the top seven reasons to use a travel agent when booking a cruise.
Note that most of the reasons below don’t just apply to cruise bookings, but are applicable across all sectors of the travel industry.
1. An Encyclopedia of Cruising
Travel agents are trained and certificated in general cruising as well as the products and destinations, which benefits clients immensely.
Travel agents have answers on everything from, “Which type of cruise ship is best for my family of four?” to “Will the chef know to prepare gluten-free meals?” Travel agents are experts at the ready and can help plan the most customised holiday for each client, while also answering questions along the way.
2. The Real Deal
Cruise travel agents plan and execute multiple cruise holidays every week so they typically have a finger on the pulse of the industry and are aware of the best deals and discounts. Some may even have access to cruise line discounts that aren’t available to consumers. More importantly, there is no cost to the traveller to use a travel agent.
3. Saving More Than Just Money
In addition to finding the best rates, a travel agent can save clients another valuable resource – time. There is no need to spend hours researching the best deals or destinations. Travel agents are extremely knowledgeable, have the most up-to-date offers and information and do the legwork whether it’s finding the perfect cabin or planning excursions.
4. A Step Ahead
With a travel agent, travellers can often plan out their trip’s most miniscule details prior to boarding the ship. Instead of waiting in line at the surf-simulator or having to rush to the ship spa to book an appointment, travellers with a travel agent can enjoy a nearly hands-free experience where the booking and details have been taken care of in advance.
5. The Right Resource
Travel agents are the best resource when it comes to trouble shooting unforeseen travel glitches, which can save personal time and a holiday due to lost luggage, cancelled excursions, travel delays and more. For example, if a flight is missed or an excursion is cancelled, an agent has the knowledge and tools to efficiently handle refunds and re-booking logistics, leaving travellers stress free and off to enjoy their vacation in no time.
6. A Trip Tailored to YOU
Travel agents not only handle booking travel, but can help find the best cruise for every type of traveller. A travel agent can create a perfect travel experience based on preferences, tastes and travel hopes. Keep in mind, a travel agent is always armed with the most current information on how to find the right ship, right itinerary, right cabin and right cabin location to guide cruisers in the right direction.
7. Up-to-Date Update
Travel agents are privy to a cruise line’s updates in real time and know the fastest ways to get up-to-date information. This can range from anything from new spa offerings to changes in the ship’s itinerary. This ensures that cruisers can take advantage of the latest onboard offerings or onshore excursions or plan for any last-minute concerns.



38 comments
Interesting, I haven’t used a travel agent in years. This is a great post…and it’s renewed my faith in travel agents! I have never been on a cruise. I suppose it is a good idea.
I am currently planning a upcoming trip with a travel agent and everything is going great.
Regards
Britanny
That’s super Britanny – travel agents have an abundance of knowledge so it’s great to pick their brains about destinations!
I rarely book holidays through an agent, but I can see the benefits.
So many people I know have fallen foul by not using agents. You really do get what you pay for x
For big trips I go with a travel agent but to be honest I love the thrill of booking things independent.
My mum has a travel agency and I used to help her with the work when she was busy. Through the years I saw how people moved out from agencies and started planning and booking everything themselves. Sometimes they would find the holiday they wanted through the agent and then go straight to the hotel themselves, thinking that they would save money this way. Which isn’t the case, because they agent has a percentage from the hotel, rather than the customer and on many cases the agent is able to offer a cheaper price. We felt so disappointed that we stopped this business.
Sorry to hear that Lubka – many agencies have sadly closed because of this.
I’d love to work in a travel agents! I love the idea of working to find the right holidays for people! Always nice, from a customer point of view, to have someone else do the work for you every now and again!
I have a friend who used a travel agent to go to Hawaii and he saved so much money. With his experience and your tips I think I will use a travel agent for my next adventure!
xoxo, Candice
http://www.candicenikeia.com
Travel agents are needed to make sure that you don’t get a scam booking and get you the best deal.
Well said Ana!
I have always used a travel agent and plan to for my next holiday!
This is a really great article, however I do like to book my own trips because I’ve found that a lot of the time I can find a better deal on the internet than what travel agents have offered me previously. If I was going further afield than Europe, it is something I would consider.
I am one of those people who definitely shops around when booking a holiday x
Some great points. We always do our own research but always book via an agent.
I don’t think I’ve ever booked a holiday through a travel agent! I bet they do take a lot of the stress out of it though.
I’ve never booked with a travel agent in years. With these days and online holidays, many people seem to prefer booking online than going into a travel agents and booking it x
Lots of good points, however I always book my own holidays. I haven’t used a travel agent in about 10 years.
Great points, although I always like to do my own research and tend to book all my trips on my own but travel agents do put in a lot of work x
Thanks Liz! ?
I normally book my holidays through an agent as I feel safer doing so. The always seem to know about the local areas and can offer great advice 😉
Agents sometimes go on educational trips to learn more about the destination so they can then offer great advice. There’s nothing like knowing a destination if you’ve been yourself…
We really want to go on holiday soon with the kids and we will be going to travel agent as heard you get better deals wth them and the holiday is booked more for you. Great tips here
Hope you have a super holiday! ?
Very nice tips and I enjoyed reading this. I only ever still book with an travel agent.
Thanks Anna – I’m sure lots of agents would be giving you a high five if they saw your comment! ??
I think if I was to go on a cruise I would definitely book through an agent. My mum has a lovely travel agent that she books all her flights and holidays through but I prefer to search myself for flights etc. Though I am at risk of being alone if something goes wrong.
Eeeek I rarely book with an agent now but if I was booking an expensive or complex trip I would as they offer extra protection/peace of mind x
Yes – agents are excellent for things like tailor made trips… Takes all the hassle out of everything…
There are pros and cons. I have booked myself and found better deals than via the travel agent online but then like you say, there are the pros of if it goes wrong they can help.
I’m so glad I read this! We booked our first trip abroad with the kids last month and read you can do it all yourself much cheaper but I wanted the security of knowing it was all definitely booked etc
I totally agree with this advice, it’s so hard to plan your own holiday. At least if you’ve booked with a reputable agent you know what to expect (most of the time).
It’s hard work planning a holiday. I would definitely use a travel agent if I could afford one!
You’ll sometimes find they can price match what you have found & if you choose an atol protected one… Well, you can’t put a price on safety really..
These are some good points, travel agents are there for a reason and it is their job to know the ins – outs to keep their customers safe and happy!
Absolutely – they do a great job…
I have to admit I have never booked with a Travel Agent as I have never had that type of holiday!
It will be something that I do within the next year though as promised to take teen somewhere hot for his first holiday abroad.
This was extremely interesting as I really didn’t know just how much info the TA has and how it can help you, especially in this current turmoil it is good to know somebody has all the up to date information for you.
Thanks for this – yes, not many people stop to think what a travel agent has to learn & keeping learning (plus the hours of time) they spend researching and doing their jobs.