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SEO For Bloggers: 14 Things You Should Be Doing!

by LaurettaCWright
SEO For Bloggers

Since I began blogging nearly three years ago, I have learned so much more than I ever thought possible – teaching myself WordPress, generating blog topic ideas, taking pictures, editing them, internal linking, social media – and of course, SEO for bloggers.

But until quite recently, little did I realise that a blog's success (in being found) is highly dependent on site engine optimisation. After all, aside from promoting your site across social media, how else do you expect people to find your blog?

I can see now why bloggers are told to adopt a niche blog; it's so that it will rank high on niche keywords and associated keywords in order for search engines to find you and see you as an ‘authority' site. Makes sense.

But there are of course other SEO things that you should be doing on a regular basis to enable search engines to find you – and encourage people to click on your site and hang around for a while.

And it all starts right here in this SEO guide for bloggers: 14 Things You Should Be Doing!

So let's dive straight in.

1. ALWAYS provide alt text for images. ALWAYS! In fact, head to your library of images and make sure that every single one has got a description of the image. Why? Search engines can't ‘see' the picture so you need to explain it to them. Use keywords in your image description.

2. Make sure that the keywords you want to rank for are used in the headline title, throughout your copy (around 3 or 4 times – more than this and it will look too spammy) and in the metadata.

3. For your keyword, the closer to the start of the title tag (the headline) the keyword is, the more helpful that will be for ranking.

4. Try to make your keywords (and blog posts) as niche as possible i.e. instead of just ‘travel' write about ‘adventure travel for families with teens'. You'll boost your chance of ranking higher as you're competing against fewer sites. And yes – a keyword can be more than one word.

5. As search engines usually only display the first 65-75 characters of a headline, aim to keep your headline short, sharp & to the point.

6. If you're wondering where to start your keyword research try Neil Patel's free UberSuggest tool. Other suggestions range from Google Trends and Google Adwords' Keyword Planner Tool, to Moz's Keyword Explorer and Wordtracker's free tool.

7. Remember what I said about keywords not having to be just one word? Sometimes, it's better to use more descriptive phrases (long tail keywords) to get the readers you want. For example, rather than ‘girl's trainers' try ‘best girl's trainers for indoor sports'. You get the gist!

8. Have you heard about writing great content? It's true. Check your SPAG (Spelling, Punctuation and Grammar) – this is especially important anyway if you're looking to develop collaborations. Also, as a rule of thumb, don't write blocks of copy. Break up your sentences with space; aesthetically, it's easier for the brain to digest and easier on the eye.

9. Aim to write longer blog posts – it should be an absolute minimum of 300 words, but preferably 500 or more. It's not uncommon for me to write blog posts of more than 1,000 words. And no – they're not all waffle. I'm just giving the search engines more reasons to find me!

10. Oh and your writing should sound (and flow) naturally. Read it back to yourself: does it sound like the sort of thing you would say? If not, change it up. But always be yourself.

11. Look up your domain score to see how well your blog is performing. Ahrefs is a good one – you can see how many unique root domains are pointing to your site – and look at your competitors too. See what would improve if you made a few tweaks.

12. As well as aiming to write longer blog posts, you should also increase the length of your meta description (the snippet preview). If you have Yoast SEO plugin for WordPress, you'll be able to see what you meta description will look like (and get an indication of how long it should be). You can download a free version, but I opted for the paid pro version and I haven't looked back since.

13. Make it your mission to link your blog post with another one of your posts (internal linking). Again if you have the Yoast SEO plugin, it will offer some suggestions on similar blog posts you've written, so you don't have to search. Some bloggers (including myself) will add internal links at the bottom of their blog post under ‘Other posts you might like' or ‘Check out these other posts' etc…

14. If you are linking to other websites (external linking) in your blog post, make sure the content is relevant. i.e. it relates to the topic that you've been writing about – and as much as possible it should also be authoritative and credible.

I hope these suggestions have provided you with some inspiration when you come to putting your blog posts together.

And remember – when you first have an idea for a blog post, have a look at the keywords you should be using for when you start writing your copy. It will make such a difference in getting found – and you'll also find that it will keep you focused on the topic you're writing about in the first place!

Happy creating!

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SEO is important for bloggers. Here's 14 things you should be doing when putting together a blog post!

22 comments

Rachel 23rd September 2018 - 3:42 pm

This is such a helpful post, as a blogger there’s so many things to learn and SEO is a bit of a mine field! xo

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LaurettaCWright 23rd September 2018 - 6:10 pm

It certainly is – super pleased you found it useful Rachel!

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Nichola - Globalmouse 22nd September 2018 - 5:28 pm

Thanks so much for all of these tips, I need to go back over old posts as I know I haven’t used these all in them!

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LaurettaCWright 22nd September 2018 - 9:47 pm

Ditto Nichola. I think that when people start blogging, they just write. Then they learn to promote via social media – and the SEO is usually something that comes a lot later!

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Emily 21st September 2018 - 9:13 pm

A good refresher – thanks. These days, as well as producing new content, I’m regularly going back over older content to optimise it.

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LaurettaCWright 4th November 2018 - 12:54 pm

It’s a great idea Emily – it just means that there’s even more to remember in our busy blogging lives!

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Olivia Jade 20th September 2018 - 8:04 pm

Really detailed post and so many good points! Learnt some new things from this, thank you! 🙂 x

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LaurettaCWright 21st September 2018 - 12:06 pm

You’re very welcome Olivia! And thank you!

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Louise 20th September 2018 - 7:21 pm

These are all great tips. I’ve always written long posts, so it surprises me when I see super short or ‘wordless’ ones. How do these posts get found?! I don’t think I’m an expert in SEO (yet) but around 45% of my visits come from search engines, so I must be doing something right 🙂

Louise x
Louise recently posted…Family Holiday Destinations I’d Love To VisitMy Profile

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LaurettaCWright 20th September 2018 - 11:34 pm

Sounds like you’re doing great Louise – and yes, i often wonder how the really short – or picture posts – get trawled by the search engines!

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kerry 19th September 2018 - 9:25 pm

Lauretta this is so useful! I am just starting to learn about SEO, after reading time and time again how important it is. Its such a task to go back through and make sure all your posts are SEO friendly isnt it! I still dont understand exactly what Im doing, but Im learning slowly….

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LaurettaCWright 20th September 2018 - 6:43 am

Glad you liked it Kerry – I’m STILL getting my head around most things, trust me, but YouTube videos have been a huge help. I was doing my opt-in yesterday – and if it wasn’t for watching ‘ho-to’ videos, I’d still be trying to work it out!

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Laura Dove 19th September 2018 - 5:45 pm

I have been blogging for over 3 years and I still dont ‘do’ SEO. It just doesn’t fit with my style of writing, although I really should try harder!

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LaurettaCWright 20th September 2018 - 6:42 am

It was the same with me Laura, but since I’ve decided to take blogging more seriously – and for more of an income – I’m having to get my head around the nitty gritty. Most of it goes over my head though!

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Kara 19th September 2018 - 4:15 pm

SEO used to terrify me but I have the hang of it now (I think) and it has become second nature to use it on every post

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LaurettaCWright 20th September 2018 - 6:43 am

That’s the stage I think all of us are wanting to get to Kara – great news that you’ve got your head around it! 🙂

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Leah Lander-Shafik 19th September 2018 - 12:26 pm

This is so comprehensive and I would say I do around 70% of this. I do use alt text but don’t describe the picture properly, just use the keyword with a number next to it. I probably need to adjust that. Thanks for this. Great post.

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LaurettaCWright 19th September 2018 - 2:22 pm

Thank you Leah. Great news that you are doing around 3/4 of the tips already. As Sarah points out, if you name the image correctly it helps describe to visually impaired people what the picture shows (as well as the search engines) – glad you liked the post!

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Melanie 18th September 2018 - 11:05 pm

Wow these are top tips. Especially the one about naming all the images x

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LaurettaCWright 19th September 2018 - 2:19 pm

Hope it helps Melanie!

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Sarah Bailey 18th September 2018 - 10:38 pm

It is worth noting for alt=text as well it is REALLY important for visually impaired people – it gives them the full blog experience when the image is well explained!

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LaurettaCWright 19th September 2018 - 2:19 pm

Great point Sarah – thank you for elaborating on this!

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