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What type of traveller are you?

by LaurettaCWright
There are six new typologies of travellers based on travel motivations and behaviours – see which one (or more) you relate to...

Ever since I ditched in my job to head off for 15 months of round-the-world back-packing, the travel bug has been lurking in the background, itching away.

And that was more than 20 years ago – so every year we do our damndest to go away; even if we’re skint – holidays are a necessity rather than a luxury in our household.

I love seeing new places, experiencing amazing sights, meeting local people and learning about cultures.

My favourite thing to do while away is heading off-the-beaten-track to discover the path less trodden. There’s something very exciting about this, especially when it’s a spontaneous decision and you’re doing it alone.

Have shoes. Will explore.

Whether or not I’ve got the kids with me – I know that wherever we decide to go on our holidays, I’ll be out there exploring.

The other thing that we tend to do when we go away is to visit a new destination each time. In fact, my last three big holidays have taken us to South Africa for exploration and safaris, New York for a ‘see everything’ city break and France for a laid-back camping holiday – three very different experiences.

When it’s a family holiday, like our holiday to Cyprus, we’re out there exploring or taking part in activities, in between heading for the beach to build sand castles. And if we’re lucky enough to manage a break without the kids (our last one was Bordeaux!), then we’re off to explore and make the most of every minute.

Do you have a type?

So, I’m pretty confident I know what type of traveller I am and what I look for – but what about you?

Do you change things up each year or do you prefer to stick to familiar surroundings when you holiday? What about activities….are you a ‘fly and flop’ traveller or would you rather ditch the sunbed in favour of a hike?

According to a new TripBarometer study by TripAdvisor, there are six new typologies of travellers based on travel motivations and behaviours – see which one (or more) you relate to…

Value Seekers

Often travelling with children, they have a medium income and fall mostly into the 25-34-year-old age group. They particularly value babysitting services and kids clubs and tend to do their travel research on their smartphone. Beach holidays are a favourite for this typology.Displaying photos

Luxury travellers

High earners who go away with their partner. They are most prevalent in the 25-49 age bracket and they like their trips to be hot and sunny. Preferred trips are beach and city breaks.

Social travellers

They would never consider taking a trip alone and choose to go away with friends and family – often on a beach break. Babysitting services and kid clubs are popular amenities for this group and they are very much influenced by word of mouth and recommendations. They tend to fall into the 25-49-year-old age bracket, with a medium to high income.

Independent travellers

They love to go away solo and make all their travel choices completely independently. They seek adventure and rely heavily on online research to help them find it. Culture plays an important part in their choice, the climate does not. They are mostly low or high earners, falling in to the 25-49 age bracket.


Spend a lot of time researching destinations, activities, restaurants and accommodations, usually on laptops, in order to find the best option for them. They are prepared to spend a little extra for something special. They are often high earners in the 25-49 age group who travel with a partner.

Habitual travellers

Tend to go to the same location over and over again, and therefore spend little time planning or researching. A holiday is more about relaxing than fun. Mostly male, they often go away by themselves and tend to be low earners in the 35-64 age bracket.

The Wright household is a mix between the Value Seekers and the Researchers. We like to save money – without scrimping on quality and for us the excitement of going away starts to build at home as we pore over websites, read guidebooks and ask friends for recommendations.  

What type of traveller are you?

A Pin For Your Travel Board



Rachel 15th January 2017 - 7:36 pm

I’m definitely a researcher, I love reading up about where I’m going and being prepared. I’m also a value hunter and I like making the most out of my trip! xo

LaurettaCWright 15th January 2017 - 8:13 pm

Sounds like me Rachel ?

Jess 22nd December 2016 - 9:56 pm

Ahh I’m desperate for a holiday! I’d say I’m a bit of everything, I love exploring new places and visiting cultural sites, but also a couple of days to just chill is always nice 🙂

LaurettaCWright 11th November 2017 - 12:22 pm

A mix of both – I like it!

Natasha Mairs 22nd December 2016 - 1:35 pm

I have never been travelling, but would love to do a bit when the kids are older and left home

LaurettaCWright 11th November 2017 - 12:19 pm

That’s a great time to do it!

Sarah 21st December 2016 - 11:28 pm

I love love love that you view a holiday as a necessity. Such a great way to view it. I haven’t been on holiday for at least 4 years :/

admin 22nd December 2016 - 7:58 am

Let’s hope that changes in 2017 then!

Ickle Pickle 21st December 2016 - 9:37 pm

I love hearing that travel is a necessity – I feel that way too! With four children, I am a little habitual but we do explore different places. Kaz x

LaurettaCWright 31st October 2017 - 11:56 am

It’s great to take them to new places isn’t it Kaz? Don’t know about you, but I wish I could travel more than I do.

Ems 21st December 2016 - 3:32 am

I think I am a mix of a habitual, social with a little luxury thrown in for good measure. I love travelling and wish I could do it more x

LaurettaCWright 11th November 2017 - 12:24 pm

I’m with you on that Ems – if I won the lottery I’d definitely be travelling!

hannah 20th December 2016 - 11:09 pm

I’m definately an independent traveller. I love my own company and i love doing my own thing. x

LaurettaCWright 11th November 2017 - 12:23 pm

I think you always have more chance of meeting people when you travel solo.

Leah LS 20th December 2016 - 10:34 pm

I think we are social travellers – we don’t mind where we go but we often want to go with the family as we’re all so close. 🙂

LaurettaCWright 11th November 2017 - 12:23 pm

That’s lovely – there’s nothing like experiencing family travel and sharing memories is there?

Cal at Family Makes 20th December 2016 - 5:30 pm

I think we’re the same as you, but having a place in France also makes us Habitual Travellers, although I never thought I would be. It’s a big world out there and I’d like to think I would go somewhere different each time, but actually the familiarity is also great, and we still discover new places every time we go.

admin 22nd December 2016 - 8:01 am

I think VIP would be all over having a place in France! Just lovely knowing you have somewhere else to escape to!


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