Home Blog Events & Awards Lakeland’s 2017 trend predictions & what’s new for autumn/winter?

Lakeland’s 2017 trend predictions & what’s new for autumn/winter?

12th July 2017
Lakeland trend

Ever since I discovered Lakeland about ten years ago, I’ve been a big fan of their innovative kitchenware and home solutions. They really do some great gadgets and products that you never thought you needed (Bar Keeper’s Friend for me), but now couldn’t live without! 

Earlier this week I was invited to Lakeland’s Christmas show, detailing what’s new for the festive season this year, along with some key trends that the company has identified over the next six months. Here’s what I discovered:

Eat Like your Grandparents

This year’s food lifestyle trend is fast developing as ‘Eat like your grandparents’ and is based on ‘don’t eat anything your great grandparents wouldn’t have recognised as food’.

This essentially means cooking from scratch and making your own soups and sauces for example, but also having a little of what you fancy.

Souping is the new juicing 

According to Lakeland, souping is showing longevity as a food trend. The New York Tines referred to souping as ‘the new juicing’ and it was voted one of the most popular diet trends of 2016.

Google search data supports this, with soup searches more than double juice searches in January this year – and Lakeland’s Touchscreen Soup Maker has already sold three times the forecasted sales for all of 2017!

Lakeland trend

The return of the pressure cooker

The pressure cooker is back! But it’s no longer a tin pot rattling away on the hob; today’s products are super easy to use, safe and effective.

Google searches for pressure cooking are up 15% on the year to date as we start to see the pressure cooking resurgence, and Lakeland is expanding its autumn range to meet demand.

For example, its new Graphologie pressure cooker literally spells out for you how to use it, so it’s great for novices – and a risotto can be cooked in as little as 20% of the time it would take using more traditional methods – great for our time-poor lifestyles!

Bring on the baking!

Lakeland is also launching an array of new baking pieces to complement existing ranges, which is music to my ears as I’m more of a baker than a cook.

Sugar is back in favour (in limited quantities) and I’m all over Lakeland’s Alice in Wonderland tea party theme, which features cake stands, drinking bottles, platters and cupcake cases for the perfect tea party.

Lakeland trend

The Alice in Wonderland tea party theme

Meanwhile, I was throughly impressed to learn about Russian piping, which creates intricate and impressive piping results.

Rumoured to have originated in Moscow, Russian piping can create lifelike flowers and detailed designs, so the company’s new Russian Nozzle Piping Kit means that it’s a cinch to recreate professional designs in your own kitchen.

Lakeland trend

New & exclusive knives

A new product called the EdgeKeeper knife is being launched for autumn, with a clever point of difference – the sharpener is in the storage sheath, meaning that every time you put it in its case (or pull it out), the knife is automatically sharpened. Nifty.

Clean like your grandparents

I’m a big fan of the duster and I like nothing more than watching Channel 4’s Obsessive Compulsive Cleaners, so I was pleased to hear that Lakeland is introducing Dabitoff to the UK market.

If you’re under 40, the name probably won’t mean anything to you, but years ago this was the ultimate stain removing range in UK households.

It was taken off the shelves due to the chemicals that were used in the products at that time, but with those chemicals now removed, Dabitoff has made a comeback.

Lakeland trend

Dabitoff has made a comeback

I was given a very impressive demo at the showcase, with Dabitoff being used on a carpet with a week-old coffee stain – and right before my eyes it came out so easily. This product is definitely going in my basket when I pop into the store.

I was also pleased to hear that the the Lakeland cleaning and stain removal range is focussed on achieving great results as quickly as possible – and everything in the range is tried and tested. If the result isn’t ‘wow’,  it doesn’t make it in to the range. Now that’s what I like to hear.

Another cleaning product launched earlier this year is Vamoose – a spray bathroom cleaner that apparently delivers great results without the scrubbing. And this autumn the company is introducing the Turbo scrubber, with an exclusive set of cleaning heads to ensure maximum performance.

Other ‘on trends’

The showcase outlined a number of other trends emerging this year including fermentation (did you know that fermented foods actually help keep the good bacteria in your gut alive for longer?); sweet potato and avocado consumption has increased (UK consumption of avocados continues to see a steady 30% growth year-on-year);  microwave cooking (with steamers and egg poachers both becoming increasingly popular); and indulgence – which includes both chocolate and alcohol.

I think I single-handedly made indulgence trend this year – especially on the chocolate side of things.

Lakeland trend

It’s chocolate galore this Christmas with exclusive chocolates

This year the company has also launched Prosecco Shimmer, which you can add to your drink to make it sparkle – very instagrammable!

Lakeland trend

Add Prosecco Shimmer and watch your drinks sparkle!

Christmas 2017

And as the retailer looks forward to Christmas, Lakeland’s food range appears to be its best yet- unique hampers, indulgent (and exclusive) Thomas & Grace chocolates, plus the return of last year’s runaway successes – Peppermint Bark.

And then there’s the expanding range of delicacies to pop in your beverage. We’re talking Popaballs, Prosecco Shimmer, cocktaiI mixers, gin teabags, wild hibiscus flowers and sugar cocktail sticks, alongside some elegant glassware to pop them into.

Here’s some interesting statistics from Lakeland’s 2017 Trend Report

  • Reusable shopping bags are up in sales more than 70% year-on-year
  • Souping is the new juicing with Lakeland’s Soup Maker already selling three times its 2017 forecast!
  • Vamoose has already become the fastest selling cleaning agent that Lakeland has brought to market in over four years
  • Following Michael Mosely’s ‘Trust Me, I’m a Doctor” TV series, sales of Lakeland’s Kefir Kit tripled overnight
  • The nation is turning to healthy steaming with sales of microwavable steamers up 30% year-on-year
  • Pressure cooking is back! Favourites such as risotto can be made in as little as 20% of the time.
  • This year’s summer must-have is Shimmer for Prosecco!
Lakeland trend

A couple of fab products caught my eye at the show, including this drinks bottle where you can hide keys, cash and credit cards!

What trend do you like the most – and what do you predict will be the 2018 trend to look out for?

Watch the video! 

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65 comments

Timothy 26th July 2017 at 7:21 pm

Didn’t know, souping is more popular then juicing! Is that so. Coming years the number would be more.

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LaurettaCWright 26th July 2017 at 7:42 pm

I would have thought it would have been he other way round, but looks like souping is king for now!

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Evelina 17th July 2017 at 7:51 pm

Everything looks fabulous but I am absolutely in love with a prosecco shimmer!

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Kara 17th July 2017 at 9:04 am

I think that Eliza needs to have a Mad Hatters tea party for her birthday, that cake stand is stunning

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LaurettaCWright 17th July 2017 at 12:15 pm

I think a few of us will be after that stand! ?

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Ayesha Farhad 16th July 2017 at 11:36 pm

Ive seen my parents use Dabitoff and I CAN NOT wait to use it myself haha! Love the idea of hiding your keys in a bottle! so innovative!

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LaurettaCWright 17th July 2017 at 12:16 pm

I’m going to have to buy that bottle for sure! If not for me then as a pressie for someone!

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Yaya 16th July 2017 at 7:45 pm

Lakelands products are fantastic! Pressure cooker? My that takes me back! I love that they are updated now. x

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LaurettaCWright 16th July 2017 at 8:44 pm

It’s like one big circle isn’t it? Trends come and go – and then come back again…

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Cal at Family Makes 16th July 2017 at 6:33 pm

Ooh souping and eating like your grandparents – loving those trends! But I think I’ll need to just help you out with that indulgence trend. Pass the Prosecco sparkle…

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LaurettaCWright 16th July 2017 at 8:42 pm

Ha ha – yes…exactly what I was thinking! 😉

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Ana De- Jesus 16th July 2017 at 2:52 pm

Well A. I want some shimmering prosecco and B how amazing does the Russian piping look? You are right it is so instagrammable x

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LaurettaCWright 16th July 2017 at 8:43 pm

Now I’ve just got to set some time aside to make it! 😉

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nicol 15th July 2017 at 10:11 pm

ooo i want to try that prosecco shimmer! it looks so cool.

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LaurettaCWright 16th July 2017 at 8:44 pm

I went in store today and saw it in a glass – you just stir it and it goes all sparkly!

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Lilinha 15th July 2017 at 9:18 pm

Fantastic trends. I really like making my own soup in the cold winter months! 🙂
Lilinha recently posted…Delicious Festive Items at Iceland Christmas in JulyMy Profile

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LaurettaCWright 16th July 2017 at 7:45 am

I’ve never tried it – I must give it a go someday!

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Jen 15th July 2017 at 8:24 am

I’m a sucker for sparkly things, so seeing your shimmer for prosecco is right up my street! A great idea for cocktails and the like. Lakeland always seem to have some great ideas, looks like there are some fab things in the pipeline.

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LaurettaCWright 15th July 2017 at 1:19 pm

It looks really pretty in the glass ?

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Leah Lander-Shafik 14th July 2017 at 9:52 pm

This looks great although I reckon I helped you in the indulgence part! x

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LaurettaCWright 14th July 2017 at 9:58 pm

Ha ha! Glad I’m not the only one Leah!

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Musings of a tired mummy...zzz... 14th July 2017 at 8:37 pm

I love aspiring to Lakeland standards! Interesting selection they have int their new range. Love the Prosecco shimmer!

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LaurettaCWright 14th July 2017 at 8:48 pm

It looks great in the drink actually!

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Kira 14th July 2017 at 8:32 pm

Definitely bring back the baking! Also, I weirdly love that prosecco shimmer, it’s a clever yet daft little idea!

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LaurettaCWright 14th July 2017 at 8:48 pm

It will go down a storm with people I think!

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clairejustine 14th July 2017 at 6:45 pm

What a beautiful selection. I would want to buy everything!! Love the don’t let any dull your sparkle mugs 🙂

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LaurettaCWright 14th July 2017 at 10:00 pm

They’re lovely aren’t they – love the positive affirmations

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danasia fantastic 14th July 2017 at 2:18 pm

I never thought of souping as the new juicing until now, but you’re totally right! I’ve definitely been seeing more and more restaurants and recipes online featuring soups.

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LaurettaCWright 14th July 2017 at 3:23 pm

It’s funny how these things tend to come and go as trends.

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Baby Isabella 14th July 2017 at 1:58 pm

We love Lakeland for party wear times and often visit the store in Guildford. Crazy how Christmas preparations are starting already!

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LaurettaCWright 14th July 2017 at 2:02 pm

Yes, the high street stores normally work 6 months ahead on their product lines apparently..

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Stephanie 14th July 2017 at 11:08 am

I love Lakeland too, looks like they have some great bits coming up this year x

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LaurettaCWright 14th July 2017 at 2:02 pm

I’m excited to see them in store too.

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Ashleigh Dougherty 14th July 2017 at 10:57 am

I love Lakeland for all of my baking necessities. That cake stand has caught my eye!

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LaurettaCWright 14th July 2017 at 2:03 pm

Mine too Ashleigh! Xmas pressie?

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Dannii 14th July 2017 at 9:35 am

I am glad that soup is making a comeback. I am a huge fan of hearty fillings soups.

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LaurettaCWright 14th July 2017 at 2:02 pm

I need to start souping – this trend passed me by…

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Cathy Glynn 14th July 2017 at 9:05 am

I so need that piping set, my cakes may look a little more edible. My pressure cooker is the one item in the kitchen that I could not do with out, super tasty meals in less time x

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LaurettaCWright 14th July 2017 at 2:04 pm

I haven’t got one but after seeing what it does I think I now need one!

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London Mumma 14th July 2017 at 9:03 am

Lakeland always have the best decorations. There Christmas collection looks like a dream.

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LaurettaCWright 14th July 2017 at 2:03 pm

They are lovely aren’t they? Love them too.

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Lynne Harper 14th July 2017 at 8:56 am

My mum loves Lakeland she is always getting me bits from there, plus they last which is great x

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LaurettaCWright 16th July 2017 at 7:46 am

Your mum has good taste Lynne – they’re definitely good quality

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Angela Milnes 14th July 2017 at 4:28 am

This looks fab. I love Lakelands. I like the ALice in wonderland product. It is super cute.

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LaurettaCWright 14th July 2017 at 2:00 pm

Me too Angela – too cute!

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Dean of Little Steps 13th July 2017 at 9:08 pm

Oh my, everything looks pretty! I do love Lakeland, especially their items for baking 🙂

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LaurettaCWright 14th July 2017 at 2:01 pm

They do a great range on most kitchenware (and cleaning of course!)

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five little doves 13th July 2017 at 8:45 pm

Souping is the new juicing – yaaasss!! We have a soup maker and used it every day last Winter!

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LaurettaCWright 14th July 2017 at 2:01 pm

I need to start doing this myself I think!

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Jess 13th July 2017 at 1:05 pm

Souping as the new juicing is something I could definitely get onboard with! I make an amazing spicy sweet potato soup – blowing my own trumpet there. I’m loving the fake it til you make it mug – I love a big mug to see me through winter.

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LaurettaCWright 13th July 2017 at 2:18 pm

I’m with you on the big mugs Jess – especially in winter and it’s filled with hot chocolate!

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Jenni 13th July 2017 at 12:59 pm

I love that Alice in Wonderland tea party! I also like the look of the cake piping set. I’ve never tried it before!

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LaurettaCWright 13th July 2017 at 2:19 pm

They will be in store in the next few months Jenni and then me and you will be able to get our mitts on them!

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Becca Talbot 13th July 2017 at 10:08 am

I can spend hours in a Lakeland store – there’s always so many cool and nifty gadgets and gizmos that I simply MUST have for my kitchen! Although I can’t even begin to start thinking about Christmas yet… 🙁 x

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LaurettaCWright 13th July 2017 at 12:00 pm

i love checking out their products too – and testing them out of course!

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Rhian Westbury 13th July 2017 at 9:29 am

I love the look of the flower piping, I need to get something to pipe icing as I used to use bags and they just didn’t work that well. Lakeland are the best when it comes to kitchenware x

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LaurettaCWright 14th July 2017 at 2:04 pm

Have to agree on that one Rhian!

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Natasha Mairs 13th July 2017 at 9:13 am

Looks like Lakeland have some great products coming out this year. I love the 2 mugs in the first photo. I will have to get them

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LaurettaCWright 14th July 2017 at 2:05 pm

I love those too!

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Gareth Torrance 13th July 2017 at 7:03 am

There’s a Lakeland in the centre of town where I live, but I’ve never actually been in there… It might be some sort of subconscious rebellion as it took over the storefront where the Disney Store used to be… But having read this, I’m gonna have to have a look, aren’t I?

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LaurettaCWright 13th July 2017 at 8:10 am

Ah you did make me smile with that comment Gareth – absolutely you’ll have to pop in there – presents and gift ideas galore for your family/friends!

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Stephanie Usher 12th July 2017 at 8:50 pm

I actually rarely shop in Lakeland, but it looks like they have some lovely stuff! xxx

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LaurettaCWright 14th July 2017 at 2:04 pm

You’d be surprised what they have Stephanie 🙂

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Nelu Mbingu 12th July 2017 at 5:54 pm

You know you’re well into the year when people are making Christmas preparations already. Where do the times go?

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LaurettaCWright 14th July 2017 at 2:05 pm

Time flies that’s for sure..!

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